Strategy pushed deeper into Bitcoin last week, spending nearly $1 billion on fresh purchases as a broader crypto market downturn weighed on sentiment and its own stock price. The company disclosed Monday that it acquired 10,645 Bitcoin at an average price of $92,098 per coin, committing roughly $980.3 million to the buy.
The latest purchase lifts Strategy’s total Bitcoin holdings to 671,268 BTC, reinforcing its status as the world’s largest corporate holder of the cryptocurrency. The move comes amid heightened volatility that has rattled both digital asset markets and equities tied closely to Bitcoin’s price action.
Strategy said its Bitcoin yield, a proprietary metric tracking changes in Bitcoin holdings relative to fully diluted shares outstanding, now stands at 24.9%. The company pointed to the figure as evidence that its long-term accumulation strategy remains intact despite recent price weakness.
The purchase marks the second consecutive week of aggressive buying. Earlier in December, Strategy added more than 10,600 BTC, signaling a renewed acceleration after a quieter period of accumulation. The company has consistently used market pullbacks to increase exposure, positioning itself as a high-conviction buyer when prices retreat.
That strategy, however, has faced growing pressure as Bitcoin pulled back sharply from recent highs. After reaching a record near $126,000, Bitcoin slid below $80,000 in November, amplifying volatility across crypto-linked stocks. Strategy’s shares, often viewed by investors as a leveraged proxy for Bitcoin, declined alongside the digital asset.
To manage that risk, Strategy has taken steps to shore up liquidity. The company recently established a $1.44 billion US dollar reserve to cover dividend obligations during periods of market stress. Management said the reserve is sufficient to fund at least 12 months of dividend payments, with plans to expand coverage to two years.
Strategy has built its Bitcoin position through a mix of operating cash flows, equity sales, and debt issuance, a model that has drawn both praise and criticism. Supporters argue it offers shareholders amplified exposure to Bitcoin’s upside, while critics warn it magnifies downside risk during market corrections.
Chief executive Phong Le said the creation of the cash reserve was partly intended to address investor anxiety during turbulent markets. He described the move as a way to counter “FUD,” or fear, uncertainty and doubt, that often intensifies when crypto prices fall sharply.
Despite near-term pressure on Bitcoin and Strategy’s stock, the company has shown no signs of slowing its accumulation. Instead, it continues to double down on its thesis that long-term Bitcoin adoption will outweigh short-term volatility, even as markets test investor confidence.
